Together, we’re building more than a brand —
we’re building a global movement rooted in wellness, visibility, and peace of mind
Our mission is to foster safety, visibility, and respect for Black men engaging in fitness activities. Through our "Don't be alarmed, I'm just jogging" apparel, we aim to challenge harmful stereotypes, promote peace of mind within the Black jogging community, and spark a crucial conversation about racial profiling and the right to safely exist in public spaces while pursuing a healthy lifestyle. We are committed to turning a statement of defense into a symbol of strength and belonging.
Starting in 2026, we will donate 10% of our sales to a Black-owned business that embodies growth, empowerment, and excellence.
When you support Don’t Be Alarmed I’m Just Jogging™,*
you also support the future of Black entrepreneurship.
Enhances mobility and style.